Message from the Board of Directors

Dr. Pakorn Apaphant
Chairman of the Board of Directors

From the mitigation of the COVID-19 situation that has gradually resulted in the improvement of the economic outlook for 2022, resulting in many business sectors starting to recover. There are still many risks, such as, the possible return or spread of new virus strains, political instability (both domestically and internationally), the volatile energy and commodity prices in the world market, which may cause a rise in the costs of goods and services. Including, rising global inflation rates. This affects consumer purchasing power and hinders the economic recovery. Affecting the Company’s business and service outsourcing, which has led to the Company modifying the business strategy emphasizing on risk management and cost management. As well as, developing efficient work processes and integrating technology and digital aspects into the business structure.

 

In addition, the Company plans to expand into new business and industries, seeking opportunities to invest in the New S-Curve business in order to generate sustainable long-term growth while maintaining international service standards with the Company’s expertise and experience. Therefore, the Company can adjust and customize the service model according to the needs of the customers which leads to a competitive edge in the market and helps deliver an excellent customer experience. Moreover, the leads to an efficient, effective and a clear model for our customers to expand their business. As a result, the Company received the award, “2022 Thailand Customer Experience Outsourcing Service Company of the Year” from Frost & Sullivan as the leading organization operating as an Outsourcing Contact Center for the 10th consecutive year.

 

Throughout the past year, the Board of Directors has set and followed the policy to promote and support the development of modern technology and innovation in order to find and increase business opportunities in situations of adversity and volatility. Along with supervising the management to operate in accordance with the policies and defined operational strategies while adhering to business principles based on the three dimensions of sustainable development for the environment, society, corporate governance (ESG), as well as, anti-corruption.

 

On behalf of the Board of Directors, to extend gratitude and thanks to all shareholders, business partners and all stakeholders for their support, confidence and trust to the Company. Together with the management and all employees who have come together to perform their duties to the best of their abilities for the continual and steady growth of the Company.

 

Dr. Pakorn Apaphant
Chairman of the Board of Directors